How I Raised Myself from Failure to Success in Selling

  • by Frank Bettger
  • Narrated by Arthur Morey
  • 6 hrs and 15 mins
  • Unabridged Audiobook

Publisher's Summary

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas - or anything else - this book is for you.
When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America?
The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable - and more valuable to your company - when you apply Bettger's keen insights on:


The power of enthusiasm
How to conquer fear
The key word for turning a skeptical client into an enthusiastic buyer
The quickest way to win confidence

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Customer Reviews

Most Helpful

Best book on selling I've read so far

Very in depth explanations of timeless principles and techniques. The narrator did a good job of bringing the book to life .

This book is a classic I'm surprised that people don't talk about it more. Some of the ideas are applicable to more than just sales; like improving your memory, organising informaion etc.

This books covers everything from giving a structure of the sale to breaking down the individual steps. It also discusses the psychology at work during key moments of the sales.

I will be recommending this book to my friends
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- TFD Creations

educative and interesting

Enjoyed the book, made plenty of notes. Even though the book is quite old it is very practical and applies to many situations presently.
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- George

Book Details

  • Release Date: 06-12-2016
  • Publisher: Simon & Schuster Audio