How YOU Are Like Shampoo

  • by Brenda Bence
  • Narrated by Brenda Bence
  • 5 hrs and 54 mins
  • Unabridged Audiobook

Publisher's Summary

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU?
This groundbreaking book provides you with the only start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world's most successful big-brand marketing methods, How YOU Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted to personal use.
You'll learn how to:

Indentify the six essential positioning elements that define your personal brand
Master the five everyday activities that most clearly communicate your brand
Avoid the top 20 Personal Brand Busters that could keep you from success
Increase your earning power and job satisfaction
Build on-the-job trust and loyalty in YOU


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Customer Reviews

Most Helpful

I couldn't listen anymore

I think that I would like to hear this book again because i think that the content might be really good, but the reader has a type of voice that i find really difficult to listen to. The sound is also out.

I think that the author would have won me over if she wasn't the reader. other than that it was fine but I never got to the end of the book.
Read full review

- Tino

Book Details

  • Release Date: 16-07-2012
  • Publisher: Global Insight Communications, LLC