Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.
Many of us donate to charitable causes, and millions more work or volunteer for nonprofit organizations. Yet virtually none of us has been taught what it means to succeed at doing good, let alone how to do so. In short we've never been encouraged to treat charity with the seriousness and rigor it deserves.
How to Be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a nonprofit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author's 15 years of experience founding and managing top-rated nonprofits, this book is an essential listen for anyone who wants to do more good with their time and money.
Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work - and how we can too
Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions
See why following our passion and doing what we're good at can actually doom our efforts to improve the world
Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating
Sure to generate controversy among nonprofits and philanthropists who prefer business as usual, How to Be Great at Doing Good reveals that a more calculated, effective approach to charity work isn't just possible - it's absolutely necessary for those who want to succeed at changing the world.
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