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Having successfully developed branding for two brands with Fabian and his team, I can attest to the invaluable information provided in this book.
1 of 1 people found this review helpful
I recommend this book to anyone and wants to learn more about branding. I like the fact that it covers the entire spectrum of a branding include the logo and brand identity. I found the book to be inspirational and came up with a new brand the next day. So while I think it's way too short it's still was worth the purchase price.
2 of 3 people found this review helpful