How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- Narrated by: Chris Brinkley
- Length: 2 hrs and 29 mins
- Unabridged Audiobook
- Release date: 28-06-16
- Language: English
- Publisher: Brandtro
Step One (Chapter One): Create a brand platform
Step Two (Chapter Two): Devise a brand name
Step Three (Chapter Three): Design your brand's identity
Step Four (Chapter Four): Craft your brand atmosphere touch points
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This audiobook will teach you how to launch your brand by design.
I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
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Customer ReviewsMost Helpful
By Andrew on 05-04-18
Former client raving about Fabian’s method
Having successfully developed branding for two brands with Fabian and his team, I can attest to the invaluable information provided in this book.
2 of 2 people found this review helpful
By doobedoo on 16-02-17
Short and sweet
I recommend this book to anyone and wants to learn more about branding. I like the fact that it covers the entire spectrum of a branding include the logo and brand identity. I found the book to be inspirational and came up with a new brand the next day. So while I think it's way too short it's still was worth the purchase price.
2 of 3 people found this review helpful