• How to Stop Customers from Fixating on Price

  • By: Marco Bertini, Luc Wathieu
  • Narrated by: Todd Mundt
  • Length: 24 mins
  • Periodical
  • Release date: 20-05-10
  • Language: English
  • Publisher: Harvard Business School Publishing
  • 4.5 out of 5 stars 4.7 (18 ratings)

Summary

Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.
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Customer Reviews

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4 out of 5 stars
By Pradeep on 06-08-17

very thought provoking

very thought provoking, very well narrated, good examples taken to explain the over all concept

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