Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
very thought provoking