How to Stop Customers from Fixating on Price

  • by Marco Bertini, Luc Wathieu
  • Narrated by Todd Mundt
  • 0 hrs and 24 mins
  • Periodical

Publisher's Summary

Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.


See More Like This

Customer Reviews

Most Helpful

very thought provoking

very thought provoking, very well narrated, good examples taken to explain the over all concept
Read full review

- Pradeep

Book Details

  • Release Date: 21-05-2010
  • Publisher: Harvard Business School Publishing