How to Win Customers and Keep Them for Life

  • by Michael LeBoeuf Ph.D.
  • Narrated by Michael LeBoeuf Ph.D.
  • 1 hrs and 38 mins
  • Abridged Audiobook

Publisher's Summary

The success of any business depends on knowing the answers to these important questions: Why do some people buy once...and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.


What the Critics Say

"A powerhouse, a classic!" (James B. Patterson, Chairman and Creative Director, J. Walter Thompson, U.S.A., Inc.)


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Book Details

  • Release Date: 07-04-2000
  • Publisher: Simon & Schuster Audio