Idea to Execution

  • by Ari Meisel, Nick Sonnenberg
  • Narrated by Drew Birdseye
  • 2 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

Please download the supplementary PDF for a list of the figures referenced in the audio.
When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.
Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

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Customer Reviews

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Game Changer

I don't know many people that write a box by simply voice recording into DropVox each week about what's happened in their business with a view to provide value to a future audience. That drops to a copy writer and then publisher. Finished once they are! Can't recommend this short, punchy to the point review of how to create immense leverage in your biz and personal life. I can't wait to work with these lads.
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- Jonny

Book Details

  • Release Date: 06-12-2016
  • Publisher: Podium Publishing