Influence : The Great Courses: Professional

  • by The Great Courses
  • Narrated by Professor Kenneth G. Brown
  • Series: The Great Courses: Professional
  • 6 hrs and 11 mins
  • Lecture

Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.


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Customer Reviews

Most Helpful

Brillant course.

This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.
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- D. J. Wilkinson

Great Course, needs accompanying material.

The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.
Read full review

- Kieran

Book Details

  • Release Date: 25-10-2013
  • Publisher: The Great Courses