Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.
Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2013 The Great Courses (P)2013 The Teaching Company, LLC
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Customer Reviews

Most Helpful
4 out of 5 stars
By Mark Lancaster on 16-08-17

Strategies for ethically improving your influence.

In a world where key leaders highlight the dark triad of influence to wield power it is a good course to help you identify such unscrupulous machinations. More importantly though, the lecturer leads us through strategies to make ourselves better influencers to improve our goals and the lives of those around us.

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1 of 1 people found this review helpful

5 out of 5 stars
By D. J. Wilkinson on 20-07-15

Brillant course.

This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.

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2 of 3 people found this review helpful

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Customer Reviews

Most Helpful
2 out of 5 stars
By Corina Reynolds on 26-05-17

Not the book you think it is

Mostly focused on avoiding persuasive sales people that may take advantage of consumers. Was disappointed all the way through.

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10 of 10 people found this review helpful

5 out of 5 stars
By Marshall Peter Cline II on 02-04-15

WOW

For me personally this book is really great at expanding your level of knowledge about influencing others and how to identify those who might use influence for malicious purposes. As always the great courses lectures give excellent examples of persons in history that model the level of influence and ethics that are needed to become a great leader

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6 of 6 people found this review helpful

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