Influence

  • by Robert B. Cialdini
  • Narrated by George Newbern
  • 10 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Customer Reviews

Most Helpful

Fantastic

Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.
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- Miss T

Not for me.

For some people this book may be great, but it wasn't one for me.
I feel the book could of been condensed down by a good few hours, some of the stories seemed to go on for longer than needed.
While there were a huge amount of references cited, I would of preferred if there were more practical examples.
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- Z Matthews

Book Details

  • Release Date: 11-10-2016
  • Publisher: HarperAudio