Influence

  • by Robert B. Cialdini
  • Narrated by George Newbern
  • 10 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Customer Reviews

Most Helpful

Fantastic

Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.
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- Miss T

Jamestown Lies

I liked the book for the most part up until the Jim Jones and his feeble minded followers bit. If he researched properly he would know that the people were in fear, he used guns and other methods to achieve this. So this alone makes me question the facts of this book.
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- missmiss291@yahoo.co.uk

Book Details

  • Release Date: 11-10-2016
  • Publisher: HarperAudio