• by Robert B. Cialdini
  • Narrated by George Newbern
  • 10 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.
Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


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Customer Reviews

Most Helpful

Easy listen

Really enjoyed this one as it was so easy to listen and absorb. I was surprised when it ended as the time just flew by. Definitely on my recommendations list.
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- Varez White

An essential read for a Facebook world!

In a time when you can be psychologically profiled just by your likes on Facebook, and then be sent messages that will appeal to you, this book is an essential read. A well written, researched and read book.
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- MarkE

Book Details

  • Release Date: 11-10-2016
  • Publisher: HarperAudio