Insanely Simple

  • by Ken Segall
  • Narrated by Ken Segall
  • 7 hrs and 5 mins
  • Unabridged Audiobook

Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.
Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.
Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.


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Customer Reviews

Most Helpful

Very insightful

This audiobook gives you insight into apple and Steve Jobs, in the ways they work. I found the work really interesting and realised that simplicity is harder to achieve they complexity. Definitely worth a listen
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- J. Newton

Simply brilliant

In the true spirit of the book I can only say this...."Simply brilliant!".

I've been implementing many of the ideas for a while in my businesses but now realize I need to take 'simplicity' even further.
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- Matthew

Book Details

  • Release Date: 01-05-2012
  • Publisher: Random House Audio