• Insanely Simple

  • The Obsession That Drives Apple's Success
  • By: Ken Segall
  • Narrated by: Ken Segall
  • Length: 7 hrs and 5 mins
  • Unabridged Audiobook
  • Release date: 29-10-15
  • Language: English
  • Publisher: Penguin Books Ltd
  • 4.5 out of 5 stars 4.5 (12 ratings)


Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.
As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.
Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.
©2015 Ken Segall (P)2015 Penguin Books Limited
Show More Show Less

Regular price: £20.00

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
Select or Add a new payment method

Buy Now with 1 Credit

By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

Buy Now for £20.00

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.
No Reviews are Available