• Inside Apple

  • The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
  • By: Adam Lashinsky
  • Narrated by: Adam Lashinsky
  • Length: 6 hrs and 53 mins
  • Unabridged Audiobook
  • Release date: 30-01-12
  • Language: English
  • Publisher: John Murray
  • 4 out of 5 stars 3.8 (37 ratings)


In Inside Apple, Adam Lashinsky provides listeners with insight on leadership and innovation. He introduces Apple business concepts, such as the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event at which that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era.
While Inside Apple provides a detailed investigation into this unique company, its lessons about leadership, product design, and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
©2012 Adam Lashinsky (P)2012 Hachette Audio
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Customer Reviews

Most Helpful
5 out of 5 stars
By CC on 04-03-12


And fascinating.

Im not overly fond of Stevep Jobs management style and this book reinforces my opinion. He was a very unpleasant man. But this book reveals the good stuff too.

It is very well written.

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1 of 1 people found this review helpful

3 out of 5 stars
By Eric in London on 29-12-16


Some of the insights in this book are interesting. But the book was written in 2011 just after Steve Jobs died and the author's conjecture about the future of Apple as he saw it at that time sounds dated and naive given real events. Novels generally age well, pop analysis books not so much.

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Customer Reviews

Most Helpful
3 out of 5 stars
By Mitchell on 21-02-12

Worth a listen

Would you recommend this book to a friend? Why or why not?

Yes, if they like apple products

Any additional comments?

Interesting insight, if you like apple give it a go.

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