• by Vik Venkatraman
  • Narrated by Danny Campbell
  • 9 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

The definitive reference guide for developing, launching, and rolling out a new product. Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch, and roll out his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.

Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers
Presents invaluable research as to producers, designers, distributors, and retailers
Divided into three easy-to-follow sections - Development, Launch, and Rollout
With unemployment hovering around 10 percent, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful

Great listen

loved it,
something you can use numerous times to help you progress
gladI i purchased and i will search for any other books by this author
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Book Details

  • Release Date: 25-06-2012
  • Publisher: Audible Studios