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Inspired
- How to Create Tech Products Customers Love, Second Edition
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
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Inspired
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Summary
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
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What listeners say about Inspired
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Overall5 out of 5 stars
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Story5 out of 5 stars
- Mr. Ja Wityk
- 06-02-23
Good practical advice
Easy read, practical advice by experienced professional. I did take a few notes while listening, hoping to return to them and hopefully apply it in practice
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Overall5 out of 5 stars
- Anonymous User
- 01-05-22
Fantastic Overview of Product Management
I think anyone that wants to pursue the job of a Product Manager within Tech should read this book. It provides an overview of the profession, activities, best practices, done techniques and a ton of practical advice at a high level.
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Overall5 out of 5 stars
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- Roxy G
- 26-08-23
Fab Read - Great Storytelling and Narrative Structure
I ended up in Product whilst not being a Product Manager but rather in a supporting team. Reading/listening to this book has given me the best structured insight into the DOs & DONTs of Product Management, best and worst ways of working, how to successfully innovate in a product-led company, what are the pitfalls, what team/squad structure works best or how to best achieve ‘product market fit’ through a continuous discovery-delivery approach. One other thing I found really good was the really easy-to-follow, repetitive way of bringing principles, risks, teams, ways of working, etc. to the forefront of every chapter so by the end of the book you realise that you already have that foundation as you go and are able to recognise what’s good and what’s bad for every one of the real-life peoduct innovation examples presented, from Amazon to eBay or Netflix and many others - so a really great structured way of building those product foundations for the listener, especially a novice one in the world of Product such as myself. Highly recommended read. *****
P.S. I made quite a few notes but handy for everyone to also have the paperback for reference
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Overall5 out of 5 stars
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- Maksimas
- 27-05-21
Thank You.
Love it. From this book I get a lot of useful information and advices, that I hope I could apply in my future career :)
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Cian
- 20-01-20
good content, recording a little patchy
good content, similar to others in the genre (lean start up etc) while adding a bit new. recording was a little patchy as had the odd sentence added in from a different recording with different levels of background noise etc.
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Overall5 out of 5 stars
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- David
- 11-03-22
Superb
A brilliant and well structured guide for product management. Perfect for both new and experienced PMs.
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Overall5 out of 5 stars
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- Anonymous User
- 26-12-23
Well narrated and great content.
Valuable content, great book for product managers.
The insights are very clear and provide practical and achievable examples of how to approach certain situations. Recommend!
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Overall5 out of 5 stars
- Lisa
- 20-03-19
Good product culture vs bad product culture
It's the last chapter on product culture that struck me most and most clearly. Excellent!
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 02-01-23
Good for those who want to get in the IT field
This books takes you frim scratch. Meaning that is pretty boring for those who want to learn product management but they already are in the IT field for a while.
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Overall4 out of 5 stars
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- G-Montoya
- 19-03-24
Comprehensive description of the product world
This is a great book if you are new ro Product Management or are interested in starting a career in PM. However it is also useful to challenge the believes of more seasoned professionals in the industry.
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