Summary

In this Introduction to Personal Branding you will get a short crash course (in an English accent) into what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche.
Personal branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.
Given the explosion in use of digital and social media over the past few years, the Internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.
Who is this book for?



CEOs, executives, and business owners who want to position themselves as industry thought leaders and stand out from the competition.
Professionals & academics who want to get ahead in their careers and want to understand how to have their expertise and experience be more discoverable.
HR & training managers who want to understand personal branding to help train employees on social media branding and social selling.
PR agencies & exec comms managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.

Mel Carson is the founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks & writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search & Social.
©2016 Mel Carson (P)2016 Mel Carson
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Customer Reviews

Most Helpful
5 out of 5 stars
By Brian D on 26-01-17

Compact and insightful

There are three types of people in the world. Those who don't know what to do, those who know what do but refuse to do it, and those who know what to do and actually take action. Once you've listened to this short and sweet audio book, you'll be equipped with the knowledge to fall into category 3. All you have to do is take action. Thank you Mel for sharing your valuable insights. I now need to get busy putting them into action

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Customer Reviews

Most Helpful
5 out of 5 stars
By naysan on 20-03-17

very good introduction

I was looking for a quick intro to branding and clear guidelines to follow and this audiobook did the job perfectly.

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1 of 1 people found this review helpful

2 out of 5 stars
By Steven on 26-07-16

Not impressed

No new information. Mostly common sense. If you are looking to learn look else where.?

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1 of 1 people found this review helpful

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