Summary

Grab the top spot in your industry by seizing the power of IoT.
Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key.
The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.
Founder and president of today's leading IoT business consulting firm, Bruce Sinclair has been helping companies develop IoT strategies for a decade - far longer than the term has even existed.
This essential guide provides an in-depth look into IoT - how it works and how it is transforming business; methods for seeing your own business, customers, and competitors through the lens of IoT; and a deep dive into how to develop and implement a powerful IoT strategy.
IoT isn't a new business trend. It's the new way of business. Period. The IoT wave is heading for your industry. You can either meet it head-on and ride it to success, or you can turn your back and let it swamp you.
This is your playbook for transforming your company into a major player in the IoT Outcome economy.
©2017 Bruce Sinclair (P)2017 McGraw Hill Education
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Customer Reviews

Most Helpful
4 out of 5 stars
By bwallacecathey on 02-11-17

a must for Makers turning pro

A great number of technical innovators will be learning about business as they venture in to IoT products and markets. I think Mr. Sinclair's book would help those individuals become oriented to a business perspective and vocabulary.

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1 of 1 people found this review helpful

5 out of 5 stars
By J. Smith on 13-04-18

Tremendous overview and strategic insights!

Would you recommend this audiobook to a friend? If so, why?

absolutely recommend to any friend who is investing in or working in IoT. A great balance between understanding the technology and understanding the business. That's a difficult balance and Bruce Sinclair walks the line perfectly for my taste. I am a Product Manager in Silicon Valley and I found the balance of biz and tech refreshing.

What was one of the most memorable moments of IoT Inc.?

Thinking about the outcome economy and what this means for not only IoT, but all of business was fascinating. Also how to think about your competitors and your potential future competitors.

Any additional comments?

If you are in the business of IoT then have your executive staff or even all your employees read IoT Inc. Get them thinking about how what they deliver contributes to the outcome economy, new business models, new partnerships. All these important strategic thoughts will be brought out and challenged by IoT Inc.

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