Irresistible Persuasion

  • by Geoff Burch
  • Narrated by Christopher Oxford
  • 7 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. Irresistible Persuasion presents a process that you can apply to any situation: You choose your starting point and your goal, and then just join the dots. It's the only way to make success inevitable.
Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way, and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.
Geoff Burch is the presenter of BBC TV All over the Shop. When he's helped you to decide what you want, he'll show you the irresistible way to get it. You won't just get more customers; you'll get more profitable customers.

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What the Critics Say

"Geoff Burch is the master of persuasion" (Allan Pease, International best-selling author of Why Men Don't Listen and Women Can't Read Maps)

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Customer Reviews

Most Helpful

Enlightening

I bought this book because I want to improve my sales technique - I work in direct sales. I like the very non-American style and the practical and insightful advice. Geoff Burch takes the reader on a journey exploring all the way-points to successful persuasion. All the points are backed up by common-sense and the information is conveyed using great anecdotes, jokes and consice summaries at the end of each chapter. I am listening to it for the second time now. Recommended
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- Diana John

Entertaining enlightment from a master coach

A brilliant observer and story-teller. I listen to this whilst traveling and out walking, but beware if you are wearing headphones you will have to explain yourself to others as you laugh out loud when Geoff describes you and what you do. Entertaining, enlightening and educational insights. A must to listen to! Thanks Geoff
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- Mr

Book Details

  • Release Date: 10-01-2013
  • Publisher: Audible Studios