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I bought this book because I want to improve my sales technique - I work in direct sales. I like the very non-American style and the practical and insightful advice. Geoff Burch takes the reader on a journey exploring all the way-points to successful persuasion. All the points are backed up by common-sense and the information is conveyed using great anecdotes, jokes and consice summaries at the end of each chapter. I am listening to it for the second time now. Recommended
5 of 5 people found this review helpful
A brilliant observer and story-teller. I listen to this whilst traveling and out walking, but beware if you are wearing headphones you will have to explain yourself to others as you laugh out loud when Geoff describes you and what you do. Entertaining, enlightening and educational insights. A must to listen to! Thanks Geoff
2 of 2 people found this review helpful
What could have made this a 4 or 5-star listening experience for you?
Reworking the entire book.
What was most disappointing about Geoff Burch’s story?
The title and the content really did not match
How could the performance have been better?
Narrator did a good job
What character would you cut from Irresistible Persuasion?
Any additional comments?
This was a basic book for a beginner sales person. Not at all what I expected.
0 of 1 people found this review helpful