Tough Mudder is not a race. It's a challenge.
Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.
This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO, Will Dean, explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.
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Customer ReviewsMost Helpful
By Amazon Customer on 30-10-17
A bit Meh.....
I want to start off by saying that I have never ran a tough mudder but plan on doing so. I also want to say as a business and ethos of will dean I am a big admirer.
However on reflection this book just left me feel lacking it seemed to be a book not of inspiration which it could of been but sets of stories outlining why Will Dean is great and other institutions are wrong which to me goes against the ethos is discussing.
What this book is not is an in depth story of the creation of tough mudder or an insight into will dean and the founders but some nice small stories. Felt that it did not have the authentic feel to it which I was expecting.
I use this type of book as a cleanser between large volumes or different genres and this was an easy book to listen to and Elliot Hall narration was excellent.
Again I think what Will has created and his ethos and charitable contribution is amazing but found the book under whelming.
By Andrew on 09-10-17
Tough Mudder History
I wanted to get this book as I have just completed my first tough mudder. I liked to know where it all started and was very happy with the book. I would recommend this book to anyone who has done a tough mudder or thinking about doing one.