• It's Not Luck

  • Marketing, Production, and the Theory of Constraints
  • By: Eliyahu M. Goldratt
  • Narrated by: Rick Adamson
  • Length: 8 hrs and 30 mins
  • Unabridged Audiobook
  • Release date: 18-03-14
  • Language: English
  • Publisher: HighBridge, a division of Recorded Books
  • 4.5 out of 5 stars 4.5 (43 ratings)

Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.
©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company
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Regular price: £22.99

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Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 28-06-17

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

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1 of 1 people found this review helpful

1 out of 5 stars
By Christopher Bisazza on 06-05-18

Lacks support material

This book - a worthy follow-up to the goal - introduces the thinking tools that are part of the theory of constraints, all wrapped up in a story that demonstrates their use at multiple levels.

Unfortunately the diagrams included in the print version of this book are not made available in the audiobook. In practice this means you will struggle to follow along unless you already know the material... in which case you don't need this book.

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Customer Reviews

Most Helpful
4 out of 5 stars
By Robert Justice on 22-02-16

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

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6 of 6 people found this review helpful

4 out of 5 stars
By Puya Parniani on 26-01-17

Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

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2 of 2 people found this review helpful

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