It's Not Luck

  • by Eliyahu M. Goldratt
  • Narrated by Rick Adamson
  • 8 hrs and 30 mins
  • Unabridged Audiobook

Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.


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Customer Reviews

Most Helpful

Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!
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Book Details

  • Release Date: 18-03-2014
  • Publisher: HighBridge, a division of Recorded Books