Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

  • by Navi Radjou, Jaideep Prabhu
  • Narrated by Clinton Wade
  • 8 hrs and 18 mins
  • Unabridged Audiobook

Publisher's Summary

A frugal and flexible approach to innovation for the 21st century...
Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades - expensive R their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more


Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

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Book Details

  • Release Date: 07-08-2012
  • Publisher: Audible Studios