Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:


Define culture and values
Engender creativity and innovation
Foster collaboration and build relationships
Provide coaching and feedback
Lead change
And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.
©2012 Paul Smith (P)2013 Audible, Inc.
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Regular price: £24.19

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Customer Reviews

Most Helpful
4 out of 5 stars
By Mr. J. Ambler on 01-01-15

Some good lessons

Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.

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4 of 4 people found this review helpful

2 out of 5 stars
By Mr Alexanda Drew on 16-03-15

Really not very good.

I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By review on 05-12-16

Not what i expected

I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

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11 of 11 people found this review helpful

3 out of 5 stars
By M. Vasquez on 12-04-15

Good but less P&G stories would be better

I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

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6 of 6 people found this review helpful

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