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Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.
4 of 4 people found this review helpful
I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.
2 of 2 people found this review helpful
I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.
11 of 11 people found this review helpful
I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.
6 of 6 people found this review helpful