Audie Award Finalist, Business/Educational, 2014
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people - and what every manager can learn from Jobs about motivating people to do the best work of their lives.
Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry - a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.

Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort
Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivation
Explains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction
©2012 Jay Elliot (P)2013 Audible, Inc.
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2 out of 5 stars
By Ricardo on 01-04-13

Not that intresting ...

Maybe it was just me but this book was just not that interesting. I was hoping to find some nuggets of Steve Jobs wisdom and this book just didn't have it. I might give it another chance in a couple of months but as of right now I was not impressed.

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1 of 1 people found this review helpful

2 out of 5 stars
By P.D.TZEREFOS on 28-12-14

not very engaging

narrator sounded like he had an handfull of smoke and chewing on it..

the story was not cohesive, bits and bobs from jobs career...

not recommended

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