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I'm not sure if it's just the content, or if it was the combination of the narrator (who sounded very robotic and no charisma) and a bad book, but I really didn't enjoy this audiobook.
The book starts by explaining that in order for businesses and leaders to appeal to Gen Y, they need to change their approach - something I thought would be really interesting to hear about.
The introduction then went on to explain that in order to keep the subject engaging, the book was written as a series of situational stories about past experience, as opposed to just the research.
Unfortunately, I found it very dull and incredibly long-winded in many places. The stories were so long, I lost interest. They never seemed to get to the point, but spent a lot of time on useless information (example was explaining the translation of random Hawaiian words in the context of a shoe company).
I spent most of the booking waiting for it to turn a corner and start providing memorable conclusions or succinct actions to address vision, and appealing to Gen Y - unfortunately, this never happened. With the exception of the introduction which contextualised the significance of Gen Y on the global workforce, there was nothing else memorable from the book. Really disappointing.
The subject matter is interesting and clearly, there has been a lot of research on the subject by the author, but I wouldn't recommend this book. My advice is to look elsewhere for the answers to the dilemma of relating to and engaging Gen Y / Millenials.