Lean Startup

  • by Harry Altman
  • Narrated by Bridger Conklin
  • 1 hrs and 12 mins
  • Unabridged Audiobook

Publisher's Summary

Lean Startup provides a scientific approach to creating and managing startups and gets the desired product to customers' hands faster. The lean startup method teaches you how to drive a startup - how to steer, when to turn, and when to persevere - and grow a business with maximum acceleration.
Too many startups begin with an idea for a product that they think people want. Then they spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer.
When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don't care about the idea, the startup fails.
Using the lean startup approach, discussed in this book, companies can create order:

Picking the right type of lean startup
Lean approach
Startup operations management
Niche marketing

Lean isn't simply about spending less money. Lean isn't just about failing cheaply. It is about putting a process, a methodology around the development of a product.
Get this amazing audiobook!


See More Like This

Customer Reviews

Most Helpful

Best book ever!!!

I would like to see an update however so that some of the case studies are more up to date. I'd also like to hear about this concept as it applies to services, not just product development. All in all, very much worth the read (or listen)!
Read full review

- Victoria

Author nailed it....

I enjoyed the book and I took notes from it onward to the next one thank you for sharing the wealth of information

Read full review

- shifana

Book Details

  • Release Date: 26-10-2017
  • Publisher: Harry Altman