The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.
Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way.
Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy - a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction.
This audiobook shares the unique FranklinCovey Sales Performance Group methodology that will help listeners:
Start new business from scratch in a way both salespeople and clients can feel good about
Ask hard questions in a soft way
Close the deal by opening minds
"This is not just another good book - this is an absolutely amazing book, one of the best book on sales I have ever read!" (
Stephen M.R. Covey)
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its a fantastic book
I like to listen to this when I am driving 3 hours to meet with a client as it puts me in the right frame of mind to get the best win/win outcome from the meeting for both myself and my client.