Likeable Social Media

  • by Dave Kerpen
  • Narrated by Christopher Prince
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

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What the Critics Say

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)

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Customer Reviews

Most Helpful

Self promotion

Some good ideas, some well outdated now as this was recorded over 6 years ago. Mostly self promotion of his company.
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- Dogs

Loved it... Fantastic,.

Loved it, loads of really usable content and very easy to finish. Would definitely recommend
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- Karen slade

Book Details

  • Release Date: 17-10-2012
  • Publisher: McGraw-Hill Education