Likeable Social Media

  • by Dave Kerpen
  • Narrated by Christopher Prince
  • 7 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

The New York Times and USA Today best seller!
The secret to successful word-of-mouth marketing on the social Web is easy: Be likable. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther - and faster - than ever before.
LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business; listen to your customers and prospects deliver value, excitement, and surprise; and most important, learn how to truly engage your customers and help them spread the word.

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What the Critics Say

"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant." (Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com)
"Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." (Seth Godin, author of Poke the Box)
"Dave gives you what you need: practical, specific how-to advice to get people talking about you." (Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking)

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Customer Reviews

Most Helpful

Self promotion

Some good ideas, some well outdated now as this was recorded over 6 years ago. Mostly self promotion of his company.
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- Dogs

Great Book for Marketers and Business Owners

Would you recommend this audiobook to a friend? If so, why?

I'd certainly recommend it to my friends! Dave Kerpens layout and contents makes it easy and enjoyable to follow and increase your understanding and knowledge of the findemantal benefits and features of social media marketing which a lot of social media marketers and business owners abandon.


What other book might you compare Likeable Social Media to, and why?

I've only read a few social media books however Think Like a Rockstar by Mack Collier certainly comes to mind.


Have you listened to any of Christopher Prince’s other performances? How does this one compare?

This is the first.


Was this a book you wanted to listen to all in one sitting?

I'd love to however sadly I don't have the time however I would if I was on a long haul flight or traveling.


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- Mouiz

Book Details

  • Release Date: 17-10-2012
  • Publisher: McGraw-Hill Education