Machine, Platform, Crowd

  • by Erik Brynjolfsson, Andrew McAfee
  • Narrated by Jeff Cummings
  • 10 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful


This book really paints a wonderful picture of where we are and where we are going. Discussing outdated ways of acting and thinking, and offering both sides to all points brought up. Machine, Platform, Crowd is a keenly insightful window into the effects, both current and future, of technology on a personal and macro scale.... all wrapped up in a delightful now of contagious optimism
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interesting follow-up to second machine age

found it hard to concentrate on this follow-up because I thought I had heard much of it before in the second machine age. there's new material on bitcoin and the crowd but not as compelling as first time round
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- J. S. P. Spender

Book Details

  • Release Date: 27-06-2017
  • Publisher: Brilliance Audio