Machine, Platform, Crowd

  • by Erik Brynjolfsson, Andrew McAfee
  • Narrated by Jeff Cummings
  • 10 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

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Customer Reviews

Most Helpful

Very insightful

loved the book. I am maybe being a little harsh but I think it lost its way at the end. well read
Read full review

- M O.

Book Details

  • Release Date: 27-06-2017
  • Publisher: Brilliance Audio