From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential listening.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2017 Andrew McAfee and Erik Brynjolfsson (P)2017 Brilliance Publishing, Inc., all rights reserved.
Show More Show Less

Regular price: £20.39

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
Select or Add a new payment method

Buy Now with 1 Credit

By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

Buy Now for £20.39

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

By completing your purchase, you agree to Audible's Conditions of Use and Privacy Notice.

Customer Reviews

Most Helpful
5 out of 5 stars
By Anonymous User on 25-09-17


This book really paints a wonderful picture of where we are and where we are going. Discussing outdated ways of acting and thinking, and offering both sides to all points brought up. Machine, Platform, Crowd is a keenly insightful window into the effects, both current and future, of technology on a personal and macro scale.... all wrapped up in a delightful now of contagious optimism

Read more Hide me

2 of 2 people found this review helpful

4 out of 5 stars
By J. S. P. Spender on 05-02-18

interesting follow-up to second machine age

found it hard to concentrate on this follow-up because I thought I had heard much of it before in the second machine age. there's new material on bitcoin and the crowd but not as compelling as first time round

Read more Hide me

0 of 1 people found this review helpful

See all reviews

Customer Reviews

Most Helpful
5 out of 5 stars
By Dan Collins on 11-08-17

Both How AND Why for Techies

Being a technology professional I am sometimes frustrated by books that are not technical enough or if they are technical enough, do not consider the social aspect of technology adoption. This book does a remarkable job in dismantling the hype and buzz around these topics and replacing it with an exciting and compelling view of what is and will be soon happening. This book is the best I have read on the topic of crowd and platform and how it is changing the IT landscape. If you are a technology leader you must read this book!

Read more Hide me

8 of 8 people found this review helpful

5 out of 5 stars
By Andrew C on 01-09-17

1st chapter is dull, but keep reading

Any additional comments?

At the onset of this book, it seemed like it was going to be a very surface level book that jumps around citing several key business minds like Clay Christensen. This turned out to be quite wrong as I continued into the machine section. Within the section, I appreciated clarification of key concepts like supervised learning and AGI, being informed of the latest machine learning related successes and failures, and where the technology is going and what it will take to get it there. The same was true with the following chapters with the introduction of several novel concepts I have never heard before such as incomplete contracts law, polanyi's paradox, transaction cost economics, combinatorial innovation, and others, as well as more pop culture economic concepts like compliments being applied in areas I never would have thought of had I not read this book. I have not read First Machine Age so I'm not sure how this would change my feedback, but regardless I think this book is worth it as it will make you look at the emerging economy in a different way as well as training your business intuition through many recent case studies of success and failure in the 'digital economy.' Great read!

Read more Hide me

4 of 4 people found this review helpful

See all reviews