Made to Stick

  • by Chip Heath, Dan Heath
  • Narrated by Charles Kahlenberg
  • 8 hrs and 37 mins
  • Unabridged Audiobook

Publisher's Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle", using the "Velcro Theory of Memory", and creating "curiosity gaps". In this indispensable guide, we discover that sticky messages of all kinds (from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship, to a new-product vision at Sony) draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas. It includes a fast-paced tour of success stories (and failures), such as the Nobel Prize-winning scientist who drank a glass full of bacteria to prove a point about stomach ulcers, the charities who make use of "the Mother Teresa Effect", and the elementary school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas and tells us how we can apply these rules to making our own messages stick.

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What the Critics Say

"An entertaining, practical guide to effective communication. Fun...and solidly researched." (Publishers Weekly)

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Customer Reviews

Most Helpful

One of the best communication books ever written

You know when a management book is great - because the information is obvious and hardly ever followed. I found this very inspiring - exactly what I needed.
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- Mr. R. D. Cox

So simple, so helpful, already applying lessons

A large part of my job is synthesising data into succinct PPT decks and this book is exactly what i needed. They explain exactly how to get your point across. I've read loads of business and self help books but this is my favourite by far - so action orientated.

Finished this morning and might start listening again tomorrow...
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- James

Book Details

  • Release Date: 18-12-2006
  • Publisher: Random House Audio