Make Your Idea Matter

  • by Bernadette Jiwa
  • Narrated by Bernadette Jiwa
  • 1 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands, and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com.
Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas, and the work that matters to you. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

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What the Critics Say

"A little audiobook with a very big message. Your idea is worth a great story, well told." (Seth Godin, author of All Marketers Tell Stories)

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Customer Reviews

Most Helpful

Useful Brand Advice

A short easy listen that is full of useful brand identity tips and advice that is sure to inspire.
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- DEREK "Designer, academic, project manager, life long learner...... Commuter and beach walker."

Every startup should read this

Any additional comments?

This book is solid condensed wisdom. Unlike many other books, Bernadette doesn't spend 6 hours waffling about some scientific essay to prove why it works, she just tells you what and why to do, then backs it up with case studies. I had no marketing knowledge prior to this book, and I ended feeling like I had a marketing degree. Sadly, most businesses don't apply any of the ideas in this book (great news for those who do!). Bernadette is also a joy to listen to.

This book gave me so many brilliant ideas. Thank you!

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- peanut

Book Details

  • Release Date: 21-12-2012
  • Publisher: Gildan Media, LLC