We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody - students, business people, public speakers, or politicans - improve their speaking and presenting skills.The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.Learn:-How to devise a simple strategic goal for every interview, meeting, or speechHow to give your audience your message, but in the way they will be the most receptive toHow to make messages positive, concrete, and empatheticHow to use blogs, podcasts, and YouTube to promote your message
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