Summary

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves - intelligence and rationality versus emotion and irrationality - be wildly off the mark? Simply put: yes.
With these words, Denise Shull introduces her radical - and supremely rational - approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first - and last - word when it comes to our perceptions and judgments.
Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.
We are all taught that sidelining our emotions is the best way to make good decisions - Shull declares the converse: Emotions inform us. Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?"
Through a series of lectures, Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In Market Mind Games, she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.
A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in Market Mind Games shake the foundation of conventional market and decision psychology. And, most important, they work.
©2012 McGraw-Hill (P)2012 McGraw-Hill Education
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Critic reviews

"Denise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from it - her techniques are focused on making more money." ( Financial Times)
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Customer Reviews

Most Helpful
4 out of 5 stars
By Seawolf on 31-05-16

Easy to listen to...

I wasn't sure what to expect but Denise's easy to understand approach enabled me to reflect on my own emotional capital and learn a lot more about my approach to trading. An essential addition to every trader's library.

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2 of 2 people found this review helpful

5 out of 5 stars
By RODRIGO TORRES LADINO on 27-06-17

Must Read for any trader!

This is a hidden gem. So much valuable content and I liked how author made it into a fictional story. This drew my attention a bit more when it was needed. Narrator can sound robotic at times which put me off but overall not bad. I have applied some of the principles already and my trading has improved!

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
4 out of 5 stars
By Aaron on 21-02-18

Decent content, horrible reading!!

The book was good at discussing and illustrating some of the psychology of trading. The reader droned on and on like a computer! I wanted the content so I suffered through, but did not make for an enjoyable listen. Had there been a good narrator I would have given it between 4 and 5 stars. The reader gets a 0!!!

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1 of 1 people found this review helpful

2 out of 5 stars
By Tom Maslowski on 03-06-17

Not very practical

I was hoping this book would be more practical. it's not, and therefore I'm disappointed. This book is too academic, and the author tries to convince the reader of her ideas. I did not need to be convinced, I recognized the value in many of her ideas after watching her on YouTube.

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1 of 1 people found this review helpful

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