Marketing 3.0: From Products to Customers to the Human Spirit

  • by Hermawan Kartajaya, Philip Kotler, Iwan Setiawan
  • Narrated by Kent Cassella
  • 4 hrs and 41 mins
  • Unabridged Audiobook

Publisher's Summary

Understand the next level of marketing.
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past.
Examines companies that are ahead of the curve, such as S. C. Johnson.
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing".
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.


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Customer Reviews

Most Helpful

Sadly Index not provided by audible

Loved how a clear distinction of three forces that drive markets is described and apart from this
clear role of creative societies,
brand image and humanistic spirit concentricity,
three steps to transformation,
poverty elevation methods,
concept of social buiseness enterprise,
channel partners as collaboraters,
sustainability, MDGs and collaboration of investers, innovators and propagators.
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- mussavvy

Every marketing professional should read this!

My 1st book on audible! It's awesome. I started using Audible because I wanted to read this book but don't have time for the same. Therefore, while going to and coming back from office, I listen this book.
Changed my perspective and realized the importance of marketing 3.0

After several years, I completed a book! Because, it's special. In short, if you want to grow your business or even in personal life, use technique of marketing 3.0
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- Mohit Abhishek

Book Details

  • Release Date: 09-07-2012
  • Publisher: Audible Studios