Marketing 3.0: From Products to Customers to the Human Spirit
- Narrated by: Kent Cassella
- Length: 4 hrs and 41 mins
- Unabridged Audiobook
- Release date: 09-07-12
- Language: English
- Publisher: Audible Studios
The new model for marketing - Marketing 3.0 - treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past.
Examines companies that are ahead of the curve, such as S. C. Johnson.
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing".
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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Customer ReviewsMost Helpful
By mussavvy on 17-12-17
Sadly Index not provided by audible
Loved how a clear distinction of three forces that drive markets is described and apart from this
clear role of creative societies,
brand image and humanistic spirit concentricity,
three steps to transformation,
poverty elevation methods,
concept of social buiseness enterprise,
channel partners as collaboraters,
sustainability, MDGs and collaboration of investers, innovators and propagators.
By Mohit Abhishek on 15-07-16
Every marketing professional should read this!
My 1st book on audible! It's awesome. I started using Audible because I wanted to read this book but don't have time for the same. Therefore, while going to and coming back from office, I listen this book.
Changed my perspective and realized the importance of marketing 3.0
After several years, I completed a book! Because, it's special. In short, if you want to grow your business or even in personal life, use technique of marketing 3.0
Customer ReviewsMost Helpful
By V. Ivashchuk on 22-12-13
Marketing 3.0 is about CSR
Would you recommend this audiobook to a friend? If so, why?
Only to those who like Corporate Social Responsibility (CSR) and understand this topic. Sin industry marketers, do not bother to buy.
Was there a moment in the book that particularly moved you?
Marketing 1.0 is product-centered; marketing 2.0 is customer focused and 3.0 is basicaly CSR
Any additional comments?
Lower your expectations before reading this book - it is all about Corporate Social Responsibility (CSR) marketing. If CSR resonates well with you, this book is for you.
1 of 1 people found this review helpful
By Mohamed on 13-07-17
It has an added value but...
I definitely has an added value and provides details and information with examples that you can't find on the web.
I think a newer version needs to be published to include further details about technology advancement, how can it be utilized in Marketing 3.0