Summary

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?
©2014 Bernadette Jiwa (P)2016 Gildan Media LLC
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Customer Reviews

Most Helpful
5 out of 5 stars
By Amazon Customer on 24-04-17

An important read for any entrepreneur.

This great little book reminds us what matters in business, saving you time & money.

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Customer Reviews

Most Helpful
1 out of 5 stars
By Eric D. on 17-08-17

Meh

Save your money. A book that basically says companies that got it right do good and talk to your customers and make something people love. 😮

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1 of 1 people found this review helpful

5 out of 5 stars
By Damian Hanley on 07-06-17

Great insights, short package

I really loved everything about this book… It wasn't long winded and just told the straight truth about the state of marketing today… Would highly recommend...

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1 of 1 people found this review helpful

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