Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.
This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.
The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.
The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
©2017 K. L. Hammond (P)2017 K. L. Hammond
Show More Show Less

Regular price: £13.79

Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – choose any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • Free, unlimited access to Audio Shows
  • After your trial, Audible is just £7.99/month
Select or Add a new payment method

Buy Now with 1 Credit

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Buy Now for £13.79

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Customer Reviews

Most Helpful
4 out of 5 stars
By Howard Phillips on 19-03-18

Good narrator

The narrator has a voice that's easy to listen to, and the content and examples are up to date as it was only released in Dec 2017

Read more Hide me

1 of 1 people found this review helpful

5 out of 5 stars
By Riswana on 04-01-18

useful book..

I will sell back most of my other books, but I'm keeping this one. If you are a professor looking for a book for your course, select this one, your students will thank you...Marketing: An Introduction is very informative, and I like how important concepts and words are explained.

Read more Hide me
See all reviews

Customer Reviews

Most Helpful
1 out of 5 stars
By John E Drissel on 18-03-18

This is mostly about PR instead of digital marketing.

Very poor and also deceptively titled. It was all about PR instead of digital marketing. I wouldn’t have bought this book if I had known that.

Read more Hide me

2 of 2 people found this review helpful

2 out of 5 stars
By Amazon Customer on 24-02-18

Only for beginners

If you are new to owning a business and have no marketing experience, this book may have some benefit for you. Outside of that, I would not recommend it.

There are no knew ideas just baseline information for the novice.

Read more Hide me

2 of 2 people found this review helpful

See all reviews