• Marketing in the Age of Google

  • Your Online Strategy IS Your Business Strategy
  • By: Vanessa Fox
  • Narrated by: Don Hagen
  • Length: 5 hrs and 28 mins
  • Unabridged Audiobook
  • Release date: 06-06-11
  • Language: English
  • Publisher: Gildan Media, LLC
  • 3.5 out of 5 stars 3.5 (15 ratings)

Summary

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.
Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.
Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.
You’ll also discover how to:


Integrate search strategy into all aspects of your business
Cut through the data and get the actionable metrics you need
Use data about what people are searching for as a valuable market research tool
Get your company found through social media
And more!
Whether you’re a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.
©2010 Vanessa Fox (P)2011 Gildan Media Corp
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Critic reviews

“This may be the first book that manages to identify and deconstruct the new search engine-centric world in which we live. With insights and tips for anyone doing business in the connected world, it’s perhaps the first must-read-to-survive business book of the twenty-first century. Highly recommended.” (John C. Dvorak,columnist, Dow Jones Marketwatch, PC Magazine)
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Regular price: £19.69

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Customer Reviews

Most Helpful
3 out of 5 stars
By Steve B on 15-02-15

Good content, just hard to follow audibly

Would you recommend this book to a friend? Why or why not?

Great if your following the book and like to listen audibly to it, but it's hard to follow the visual prompts described or referenced

Would you recommend Marketing in the Age of Google to your friends? Why or why not?

I would recommend, more as a printed copy than an audio book.

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Customer Reviews

Most Helpful
5 out of 5 stars
By RVS on 12-03-12

Very Good

What made the experience of listening to Marketing in the Age of Google the most enjoyable?

This book is very informative, and explains in detail how to market on Google+

Any additional comments?

The only drawback is that the reader has to already have a complete understanding of how Google+ works, in order to follow along with the book. Other than that, it is a must read for anyone wanting to use Google+ in their business.

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3 of 3 people found this review helpful

3 out of 5 stars
By JT on 27-12-11

Good for someone who wants to see the big picture

Vanessa Fox does a very good job with “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” but very little of what was presented was new.

Vanessa’s book is sound, practical and has a lot of useful information for someone just entering the business industry who would like a “Big Picture” view of marketing online.

If you’re looking for step-by-step guide to develop your on-line strategy to make the most out of Google’s powerful search capabilities then you may wish to continue searching. There are very few step-by-step guides that will be applicable to all parties but if you have a big picture and key objectives there are books out there to help.

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6 of 7 people found this review helpful

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