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Customer ReviewsMost Helpful
By Helpful Reviewer on 09-11-11
Hate to be negative, but this book was a waste
Let me sum up the whole book for you: The first half says "Hey, social media is important!" then the second half is filled with trite corporate expressions discussing how large corporations can "maximize their presence in the global community by utilizing social media tools."
I guess it might be fine for corporate clients and people who are interested in the social media on a grand scale, but as a small business owner who was trying to get practical advice on how I can better engage my audience through social media... this was a complete waste of my money.
I did not learn even one tip that could improve my small business' social media. What a waste!
2 of 2 people found this review helpful
By CIPRIANO on 11-06-12
A must-have if you want to build the fundamentals of the social marketing that will guide you through this infinite world.