Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Listen to Master Content Marketing and you'll come away with:
Clear content marketing goals so you know what to aim for
Step-by-step guidance for creating your content: you'll never get stuck again
A content marketing strategy that builds your audience with every piece of content you create
Content marketing examples that will show you what to aim for
Ideas and templates for headlines, subheads, first sentences, and more
The encouragement, resources, and guidance you need as you build your online presence with content marketing
What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out.
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This one delivers on the promise
an excellent book
- Tony Lane