Master Content Marketing

  • by Pamela Wilson
  • Narrated by Pamela Wilson
  • 6 hrs and 24 mins
  • Unabridged Audiobook

Publisher's Summary

Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Listen to Master Content Marketing and you'll come away with:

Clear content marketing goals so you know what to aim for
Step-by-step guidance for creating your content: you'll never get stuck again
A content marketing strategy that builds your audience with every piece of content you create
Content marketing examples that will show you what to aim for
Ideas and templates for headlines, subheads, first sentences, and more
The encouragement, resources, and guidance you need as you build your online presence with content marketing
What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out.


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Customer Reviews

Most Helpful

This one delivers on the promise

How often have you been suckered into buying one of those 'master' type books that failed to deliver? Puts you off - right?

Well this one delivers on the promise taking you step by step through the process of writing great, engaging copy. It's primarily aimed at blog posts, but it's equally applicable to writing sales copy that is authentic and trustable.

And unlike other books that 'soft teach' a subject - that is they tell you what to do, this one goes further and actually shows you how to do it too.

I bought both the paperback and audio book. When you work in marketing you don't always get the time to sit down a read a book, but you can usually find time to listen to one.

Personally I think the author must be nuts to release this so cheaply. I've paid $800 upwards for courses on copy that are nowhere near as good as this (Joanna Wiebe of Copy Hackers springs to mind). The value of this book is just astonishing. Even if you think you know everything there is to know, you'll find something in here that helps or inspires you.

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- Richard

an excellent book

thank you for writing the book I will need to refer t it many more times as I develop my blogging skills
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- Tony Lane

Book Details

  • Release Date: 24-11-2016
  • Publisher: BIG Brand Books