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This book was written from the experience of the author who worked in selling project-based sales (videos and digital marketing) at a boutique agency. While he was successful, the lessons don't apply to large sales that often require multiple meetings to close with resulting long-term relationships.
This book is too prescriptive (at one point the author tells you exactly how to spend each hour of your day), and the author relies on specific tools and playing the numbers game when prospecting. For those of us who have a smaller number of potential targets, the approaches in this book won't work because there aren't plenty of other fish in the sea.
If you sell smaller, transactional products/services and have no idea what you are doing this book can be a good starting point.
The one thing I learned from this author is to make sure you are continually thinking out of the box and seeking out tools/resources that can make you more efficient.
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