After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.
We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.
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Customer ReviewsMost Helpful
By Renato on 27-06-16
I love how the author lifts up the idea or concept of making the product or service meaningful and reverse engineering towards that goal. Of course we know this but the cases and insight did add new depth to the concept.
1 of 1 people found this review helpful
By Jeff on 23-10-17
Will get your ideas moving- worth the read.
I enjoyed the book and got a needed boost on the creative side where I have been lacking as of late.
Very practical, lots of additional info on website to compliment the book.
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