Methods of Persuasion

  • by Nick Kolenda
  • Narrated by Mike Norgaard
  • 6 hrs and 6 mins
  • Unabridged Audiobook

Publisher's Summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

Step 1: Mold Their Perception
Step 2: Elicit Congruent Attitudes
Step 3: Trigger Social Pressure
Step 4: Habituate Your Message
Step 5: Optimize Your Message
Step 6: Drive Their Momentum
Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.


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Customer Reviews

Most Helpful

Thoroughly enjoyable

This was an extremely enjoyable audible book, the narrator did a fantastic job. It felt like listening to a story by a friend. Extremely engaging and full of interesting techniques. I'm not too sure how much I have actually absorbed, it definitely requires a second round of listening - something I'm looking forward to revisiting.
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- Donna McConnell

Book Details

  • Release Date: 18-09-2017
  • Publisher: Kolenda Group LLC