• by Brian Tracy
  • Narrated by Brian Tracy
  • 2 hrs and 1 mins
  • Unabridged Audiobook

Publisher's Summary

Negotiation is an essential element of almost all of our interactions - personally and professionally. It’s part of how we establish relationships, work together, and arrive at solutions for our clients, our organizations, and ourselves. Simply put, those who don’t negotiate well risk falling victim to those who do. Throughout his career, success expert Brian Tracy has negotiated millions of dollars worth of contracts. Now, with this concise guide, you too can become a master negotiator and learn how to:

Utilize the six key negotiating styles
Harness the power of emotion in hammering out agreements
Use time to your advantage
Prepare like a pro and enter any negotiation from a position of strength
Gain clarity on areas of agreement and disagreement
Develop win-win outcomes
Use the power of reciprocity
Know when and how to walk away
Apply the Law of Four
Plus much more…
Smart negotiation can save you time and money, make you more effective, and contribute substantially to your career. Jam-packed with Brian Tracy’s trademark wisdom, this practical and portable audiobook puts the power of negotiation right in your hands.


What the Critics Say

"...interweaves nuggets of wisdom from Tracy with engaging real-life examples and practical tools, tactics and strategies." (Sales & Marketing Management)


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Customer Reviews

Most Helpful

Awful. Just.... Awful.

Where do I begin? The narrator sounded like he was eating breakfast while reading. The book offered precisely zero inspiration and zero original material.

Did I learn anything? Well to be fair, I guess I learnt to not waste my time on this audiobook, but the lesson came too late.
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- Scott

Fantastic and easy to understand

I love the way Brian teaches complex issues in a simplistic manner. A must reader.

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- David Andrew

Book Details

  • Release Date: 04-10-2013
  • Publisher: Gildan Media, LLC