One Simple Idea

  • by Stephen Key
  • Narrated by Tim Lundeen
  • 8 hrs and 27 mins
  • Unabridged Audiobook

Publisher's Summary

For as long as you can remember, you’ve had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again.
Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students - including best-selling author Tim Ferriss - turn their creativity into a passive income generator by "renting" an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do.
You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

Keep your ideas safe - without spending time and money on a patent.
Be your own boss - without formally opening a business.
See your product go to market - without footing a dime in expenses.
Make potentially big money - without quitting your day job.
The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need "freelancers" like Key - and you - to provide creative, marketable ideas for new offerings.
With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you - rather than the other way around.


What the Critics Say

"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of 'renting' ideas for serious passive income. From how-to to war stories, this is a great book." (Tim Ferriss, author of The 4-Hour Workweek)
"Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!" (Mark Victor Hansen, best-selling author and co-creator of the Chicken Soup for the Soul® series)
"Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction." (Gary Dahl, Pet Rock® inventor)


See More Like This

Customer Reviews

Most Helpful


Every piece of licensing information you could need in extraordinary detail. This has changed the game for me and resulted in a hugely successful licensing process myself taken in the right order.
Thank you.
Read full review

- Amazon Customer

A must read for all creatives

Would you listen to One Simple Idea again? Why?

Having listen to the book I shall defiantly listen again soon and use it as a reference book in the future. I am now halfway though One simple idea for startups.

What was one of the most memorable moments of One Simple Idea?

I was shocked at how quickly and cheaply Stephen gets his prototypes made and products to market. Wow how I have made my life hard over complicating things.
Wish I had read this book years ago. I have now bought copies for 4 friends.

Read full review

- Paul

Book Details

  • Release Date: 24-07-2013
  • Publisher: McGraw-Hill Education