• by Lee Odden
  • Narrated by J. D. Hart
  • 8 hrs and 43 mins
  • Unabridged Audiobook

Publisher's Summary

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
This book explains how to:

Create a blueprint for integrated search, social media and content marketing strategy
Determine which creative tactics will provide the best results for your company
Implement search and social optimization holistically in the organization
Measure the business value of optimized and socialized content marketing
Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


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Customer Reviews

Most Helpful

Not for beginners (that's a good thing)!

I was worried that this book would be too focussed on beginners with lengthy introductions of the basics, but not a bit of it. I'd say this is aimed at mid level Digital account managers, low level Digital producers/strategists and clued up business owners.

You need to know what the technologies are, as this book is focussed on getting the most from various digital media channels.

It has the standard problems with audio books, some tabular data is difficult to comprehend when spoken rather than having it in front of you, but over all the points are still understandable.

It splits up content strategy well in places, especially focussing on small, medium and enterprise sized businesses. This really should be done more often in these kind of books.

I can't see anyone not learning at least something from thi, no matter your standard.

Over all it's certainly not a waste of your time or money to give this book a shot!
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- Andrew

Excellent descriptive guide of effectivs SEO

Slow narration but extremely thorough walk-through including practical examples of integrating SEO into all online-content
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- phil chadwick

Book Details

  • Release Date: 03-08-2012
  • Publisher: Audible Studios