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I was looking for objection handlers. Realizing that most objections have been heard over and over again, I'm looking for templates on overcoming them. It started off strong with Tom Hopkins. Actually helped me craft a company statement. But the remaining three quarters was very basic. I feel I wasted my money and could have bought a much better book.
1 of 1 people found this review helpful
Another great book for sales guidance.
Must listen to a few times and take good notes to remember the excellent objection overcoming sales techniques.
The stories told by Zig in the book paint a great picture of what it takes to be a professional.