PR Works!

  • by Nancy Marshall
  • Narrated by Nancy Marshall (The PR Maven)
  • 3 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!
Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.
You will learn:

How public relations works
The importance of having a game plan
The art of storytelling
Social media programs that generate results
Proven ways to increase website traffic
The secret to scoring big with the media
The know, like, and trust factor
How to position yourself as an expert
Creating your PR team
Measuring success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.


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Customer Reviews

Most Helpful

very difficult!

The robotic way in which the author reads makes it almost impossible to listen to. It may be a good book but I cannot get far enough in to find out. She should have used a professional audiobook reader, which, given that she's in the PR business where impressions matter is surprising.
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- Amazon Customer

Book Details

  • Release Date: 24-12-2015
  • Publisher: Audible