Perennial Seller

  • by Ryan Holiday
  • Narrated by Ryan Holiday
  • 6 hrs and 59 mins
  • Unabridged Audiobook

Publisher's Summary

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the best-seller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure 40 years after the band was founded?
Best-selling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the '90s and timeless themes to become a modern classic.
Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.


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Customer Reviews

Most Helpful

If you're a creative, GET THIS!

A really good insight into the effort needed to create a product / service that will stand the test of time :)
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- Daniel


This exceptional book should come as no surprise to readers of Ryan's previous works; the quality of his writing and the immense value he brings the reader, and to any would be practitioner, will be measured in a very positive R.O.I. This new release is destined to become a classic..... A Perennial for sure ( No need for the afterword or conclusion in their current form, Ryan).
Having absorbed this in one sitting as an audiobook, I'll be buying a hardback version to sit on my bookshelf.... After a good while getting dog-eared as desk companion.... And between the bookends that guard David Meerman Scott, Anne Handley, Dee Blick, Daniel Priestley, Seth Godin... Ryan Holiday is one of The Greats in marketing. This book will save you YEARS.
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- Kenneth

Book Details

  • Release Date: 18-07-2017
  • Publisher: Penguin Audio