A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.More
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If you do presentations - get this book!
Subject is interesting but I expected more
Not time well spent. I expected more detail. Examples are used to illustrate a point made, but the examples are explained in so much detail the point being made is totally lost. The last part of the book uses the London 2012 olympic bid presentation as a summing up of the points made in the book: The problem is over 45 minutes of the book is devoted to describing what the presenters were like, and reading every single word they spoke with little examination of the importance of them. He talks about good presentations but doesnt go into detail about why they are good. I'm sure there are better, less dull books that have much more detail with much more to say on the subject of presentations. Bit disappointed as my motivation for getting this book was its mention in a really good talk. Oh well