Persuasion IQ

  • by Kurt W. Mortensen
  • Narrated by Jim Bond
  • 7 hrs and 53 mins
  • Abridged Audiobook

Publisher's Summary

Research done at Kurt Mortensen�s Persuasion Institute proves that persuasion is as much a science as an art - though top persuaders universally possess certain skills that make them seem as though they have a natural ability to persuade. In as little time as it takes you to listen to Persuasion IQ you can transform yourself into a true master of the art and science of persuasion.Through a combination of clear examples and valuable information throughout, Mortensen identifies the 10 critical persuasion skills and reveals the techniques for developing and maximizing each one. You�ll quickly realize how powerful these techniques can be in business and in your personal life. Mastering them will translate directly to:
Winning more clients

�Reading� people more quickly and accurately

Deriving more satisfaction from personal and family relationships

Closing more sales

Earning more than you ever dreamed

And, perhaps most important, hearing that magic word �YES!� more often.So, whether you�re selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed - every time!


What the Critics Say

"A terrific read and a sure-fire way to improve and enhance your powers of persuasion. This easy-to-read book reveals how you can change minds, influence others, and reach your ultimate goals!" (Larry King, Host of CNN's 'Larry King Live!')


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Customer Reviews

Most Helpful

good in places

I must say I quite enjoyed this book. The reading style is a bit stilted, and some of the humour falls flat. There is also a tendency to state the obvious. However, on balance, there are enough gems of wisdom to make it worthwhile.
This book is more about changing yourself than about changing others. Its about how to become a persuasive person rather than about how to persuade. If you can afford it "Success Mastery Academy", by Brian Tracy is much more comprehensive and an easer listen, and you get both for one credit if you are a member. Having said that I am still glad I listened to this book and I would recommend it.
Read full review

- Alan

Book Details

  • Release Date: 11-06-2008
  • Publisher: Brilliance Audio