• by Michael Hyatt
  • Narrated by Michael Hyatt
  • 5 hrs and 13 mins
  • Unabridged Audiobook

Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:

Proven strategies,
Easy-to-replicate formulas, and
Practical tips.
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.


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Customer Reviews

Most Helpful

Feeling more confident

What did you like most about Platform?

I'm the social-media-not-for-me type of person, yet I'm aware that I need embrace it given the nature of my work. For a long time I've been dragging the feeling that I'm never going to be good at it. But this book has changed things. I'm beginning to think that actually, yes, I can do this and I could even enjoy it and get good at it.

What about Michael Hyatt’s performance did you like?

Contagiously Energetic

Did you have an emotional reaction to this book? Did it make you laugh or cry?

Yes, when he talked about his "Writing a winning non-fiction proposal" it made my blood boil a bit. He talks about how he decided to charge $20 instead of $10 to change our perception of the book. I bought that book at $20 and was disappointed to find that it is not a book but a 32-page long booklet. The content is good but it is not thorough enough. If you're serious about it, you need to buy other more detailed books (which are, by the way, cheaper). It's nice for getting an initial birds-eye view of what you need. Hearing him talk about why he charges so much made me feel like I drew the short stick.

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- Miss E Santiago

How to platform

Very useful practical information actively presented, 50% of which I am doing I will be working on the rest, this works well with 4 hour work week by Tim Ferris.
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- Janice B

Book Details

  • Release Date: 15-05-2012
  • Publisher: Thomas Nelson Publishers