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I suspect the authors ate a little too much of their own dog food and were attempting to create a new category of consulting.
It’s a good book for those new to strategic thinking, unfamiliar with product positioning or have become complacent with regurgitating the same ideology time and time again, getting little traction. As for content, the book sells the premise early on and then reiterates itself in pretty much every chapter. Good for an educational aid where questions may be asked of you at the end, but otherwise would have made a great article and should’ve stopped there.
For me, I now have a new deck of buzzwords that I can use for those that drank the Play Bigger Kool-Aid. Never a bad thing.
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